As a late-comer to the chat app game, MyPeople need to stand out among the competition with a cute but edgy expression.

 

Do What You Gotta Do - was a call to the youths to embody the bold & daring spirit of MyPeople. To take risks (#YOLO), stay true to their own ways & to take on life however they want with the one app that has everything.

 

A series of posters were created to launch this new chat app with a difference.