Relaunch TVC of School of X - S.O.X. based on the concept of larger than life. Literally! Reflecting an all-new offering:

 

It's time to play it big, so get more, do more and be more than you are with unlimited FREE Calls, SMS or MMS for you to choose from all day everyday! S.O.X. is the ultimate pack for 17 year olds and below!

 

Simultaneously, print ad also ran on all major publications.