Relaunch TVC of University of X - U.O.X. based on the concept of larger than life. Literally! Reflecting an all-new offering:

 

It's time to party big, so get your hands on unlimited FREE Calls, SMS & MMS all night long everyday! U.O.X. is the ultimate pack for those 23 year olds and below!

 

Simultaneously, print ad also ran on all major publications.